What is SEO:
When a user wants to find the information related to some topic mostly he will put some relevant keywords in Search Engines like Yahoo, Google, or Bing search engine to find the information on the topic user is looking for. Now, what exactly is Search engine optimization? So SEO is a process by which you can increase the quality and quantity of traffic on your website through different Search Engines.
Let’s discuss the advantages and disadvantages of Search engine optimization that can help you make the most informed decision possible.
Advantages of SEO
The major benefit to employ an SEO tool for digital marketing is the residual benefit. When you compare SEO, which is an unpaid tool to increase the data traffic on your website with pay per click that is PPC which is paid advertisement to increase the data traffic on your website, you will find out that in PPC, as soon as you pay and start marketing ads you will get a significant amount of traffic on your website which in turn provide you the leads. But as soon as you stop paying for the ads, the leads dry out. However, in search engine optimization marketing, it’s the unpaid way to enhance the traffic on your webpage. You may reduce your monthly budget into maintenance mode but you can still enjoy completely the visibility you have developed. The results obtained by the SEO are not permanent but they are long-lasting.
SEO Can Help You With Business Growth:
In the web world, the key to business survival is to have a very good online presence like your websites and other social channels. SEO plays a vital role in securing a good occurrence on the web, which provides your business with increased visibility, especially for those who are using search engines like Google to search for local brands or businesses. If you do not have an online presence, your targeted audience will never find you. SEO makes sure that you will get a strong presence on the web that will cause your business to grow better.
SEO Sets You Up As an Authority in Your Niche:
A strong and attractive web occurrence along with great relevant content for your website can bring you a good ranking position in search engine results based on keywords. Once you get a good rank in the search result you will then establish yourself as an authority in your field which in turn develops the trust of your targeted audiences which may result in more sales.
Now let’s discuss the disadvantages of Search engine optimization
Disadvantages of SEO
One of the biggest disadvantages of SEO is the time it takes to produce results. Please note SEO is a tool of accumulation and many factors are involved in the estimation of the time to produce results for an SEO campaign produce results of the search. Google generally gives 4 to 12 months for a search engine optimization consultant to build results. If you want a fast solution to boost your sales, SEO may not be the right solution.
One very important reason why people prefer online or a google ad on SEO is that there is no assurance that you will get the required search engine results for your landing page. That is the reason google warns businesses about the search engine optimization consultants that offer guaranteed 1st-page results. The reason is that the algorithms of the different search engines are constantly changing, which causes the rankings of your website to fluctuate on the daily basis. In addition to that, there are chances that your month of work and progress could be went in vain by major procedure how Google evaluates a website.
SEO provides You No Full Control:
One of the biggest disadvantages of SEO is that you will not have control over anything. No one knows the ins and outs of Google algorithms. Whatever work you do for your website to have search rankings on a search engine may deliver results that are opposite from what you are expecting. Only Google knows and the only google has full command. You have no control over how much traffic will flow on your website and what type of traffic you will be getting from your SEO executions. However, in paid marketing, you will get results equivalent to the amount you are paying.
SEO will require A Big Investment for Competitive Niche:
One of the drawbacks of SEO is that is not a totally free digital marketing tool. You can do everything in your SEO campaign like attracting backlinks and producing content, but you end up getting external help to build all the organic links and other SEO marketing activities if you really want to produce significant results from your marketing campaign. So when you want to get better SEO results in a competitive market by using complete SEO campaigning you have to spend more money as compare to your competitor to get substantial traffic to your website. So employing a full Search engine optimization cost varies from company to company.
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